Elefair for Sherwood Art Week

The NTU Elefairies have been busy over the past week designing and installing a fabulous window display for Sherwood Art Week 2016. This event allows local creatives and businesses to showcase their work, creating a pop-up art gallery effect along the high street in Sherwood.

The concept that we developed for this year’s display was ‘Postcard from Nepal’, celebrating the Nepalese heritage of the products Elefair markets. We were kindly given three windows to display our work in at The Robin Hood Pub, each one featuring a different idea designed by Emily and Leda.

The first contained many of the hanging items from Elefair such as the felt mobiles and fairies as well as the beautiful parasols acting as a colourful centre piece. The aim here was to create a bright impact, recreating the power of colour used as decoration instore.

The view of our first display from inside...

...and outside!

The second window focused more on individual products such as the wide variety of wooden carvings, felt finger puppets and traditional musical instruments, introducing our audience to the scale of product choice at Elefair. 

Our second window featuring a selection of musical instruments and wooden carvings

The third and final window was inspired by the beautiful hand-painted cards of Nepalese scenery that can be found instore. Influenced by existing visual merchandising concepts, we decided to be ambitious and build a 3D mountain scene complete with wooden bridge and atmospheric clouds, definitely testing our creative skills to the max! The finishing touch was completed with the Faces of Nepal cards surrounding the scenery, celebrating the native people of Nepal who design and create many of the unique products sold by Elefair.

The final display inspired by the Nepalese heritage of Elefair

We were also responsible for the graphic design and copy writing of two large posters, explaining the heritage of the brand and its products, how to find and follow Elefair and how to order any products that can be seen across the three displays. 

We hope that our display has introduced a new audience to Elefair and the story of the Nepalese people, without whom the company would not exist. Sherwood Art Week runs until Sunday 26^th of June so make sure to pop down and check out our display at The Robin Hood Pub on Mansfield Road!

Emily – NTU Elefairy x